The Unspoken Rules Of Design

January 30, 2007 at 10:05 am | Posted in Design | Leave a comment

1. The less time you have the more useless your computer will become

2. If you have two versions of a photo, the wrong one will make its way to the printer.

3. Promises made by the sales staff have no basis in studio reality.

4. The sales staff will promise anything.

5. If the text consists of two words, one will be misspelled.

6. Speed.Quality. Affordability. Pick two.

7. Proof readers are useless.

8. The index entry you leave out will be the first one the client looks under.

9. If three designs are shown to a client, your least favourite will be chosen or any combination of worst components of each.

10. If two designs are shown, a third will be requested. If provided, then one of the first two will be chosen.

11. If you ask for more copy it will be sent as a Jpeg. If you ask for images they will send PowerPoint presentations.

12. Clients don’t have their company logo in a usable print ready format so don’t bother asking.

13. The best designs never survive contact with the client.

14. Your best idea is already copyrighted.

15. There is no stock photo ever made that matches the image you have in your head

16. Creative inspiration flows in inverse proportion to the distance from the studio.

17. Doctors, astronauts, and plumbers need training to do their jobs, but anyone with a computer is a graphic designer

18. The client’s disk won’t run on your equipment & when it does will contain unusable copyrighted images

19. If you purchase new equipment to read your client’s disk, it will be the last disk of that type you will ever receive

20. Your client will often not like your design but not quite know why.

21. Computer crashes always happen exactly 30 seconds before saving.

22. A client who knows exactly what he wants is worse than one that has no idea.

23. Clients who do not provide content upfront will complain about the use of dummy layout Copy

24. Everything has to be done immediately, deadlines are incredibly important unless client has to provide materials or approve your work

25. The customer is always right?


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